Privacy Policy
Last updated: 10 April 2026. This Privacy Policy explains how eubet-msia.com (“we”, “us”, “our”) collects, uses, stores, and shares personal data when you visit or interact with our website and related electronic communications. We are a UK-focused editorial publisher covering licensed gambling operators. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) as tailored by the Data Protection Act 2018, and applicable ePrivacy rules where they apply to cookies and similar technologies. By using the Site, you acknowledge this Policy. If you disagree with how we process data, you should adjust your browser settings, use our cookie controls where available, or stop using the Site.
Who is responsible for your data?
The data controller responsible for personal data processed in connection with this Site is the legal entity operating eubet-msia.com. For privacy requests, contact info@eubet-msia.com. We will verify reasonable requests and may ask for information to confirm your identity before disclosing or deleting records, in line with security good practice.
Categories of personal data we process
Depending on how you use the Site, we may process: (1) technical and usage data such as IP address, approximate geographic area derived from IP, browser type and version, operating system, device identifiers where exposed by the browser, referring URL, pages viewed, time on page, scroll depth proxies, and click events on our own pages; (2) communication data if you email us, including your email address, message body, attachments you choose to send, and delivery metadata; (3) consent records relating to cookies or marketing where applicable; (4) security logs such as failed requests or patterns indicative of abuse, retained for integrity purposes. We do not intentionally collect special category data (for example health data) through this Site.
Purposes and legal bases
We process technical and usage data on the basis of legitimate interests to operate, secure, and improve the Site, understand aggregate audience behaviour, troubleshoot errors, prevent fraud and misuse, and measure the effectiveness of editorial placements. Where UK GDPR requires consent for non-essential cookies or similar storage, we will rely on consent obtained through our cookie banner or browser controls as described in the Cookie Policy. If you contact us by email, we process your details to respond to your enquiry (legitimate interests and, where relevant, steps prior to a contract). We may also process data where necessary to comply with law, regulation, or competent authority requests.
Cookies and similar technologies
We use cookies, local storage, session storage, pixels, and server-side logs as further described in our Cookie Policy. Essential technologies are used to deliver security, load balancing, and to remember choices such as cookie preferences. Analytics or marketing technologies, if present, are deployed only where permitted. You can control many technologies through your browser’s privacy settings, though blocking essential cookies may degrade functionality.
Affiliate tracking and outbound operators
When you click outbound links to gambling operators or platforms, those third parties may collect personal data under their own policies. Tracking parameters in URLs may allow operators or networks to attribute traffic to us. We do not control their databases. You should read each operator’s privacy notice before creating an account, depositing funds, or enabling marketing preferences.
Recipients and processors
We use infrastructure and service providers (for example hosting, content delivery, security, email delivery, and analytics vendors) who process personal data on our instructions under contractual terms that require protection of your information. Some providers may be located outside the UK; where data is transferred internationally, we implement appropriate safeguards such as the UK International Data Transfer Agreement or adequacy regulations, unless an exception applies.
Retention
Server logs and security data are retained for a limited period necessary for monitoring and forensic review, typically rolling off on a schedule appropriate to volume and risk. Email correspondence is kept only as long as needed to complete the conversation and satisfy legal, tax, or regulatory retention duties, unless a longer period is justified by an ongoing dispute. Aggregated or anonymised statistics may be stored without time limit where no individual can reasonably be re-identified.
Security
We implement administrative, technical, and physical safeguards appropriate to the nature of the Site, including access controls, encryption in transit where standard for web traffic, patching, and monitoring. No method of transmission over the Internet is completely secure; you accept residual risk when browsing any website.
Your rights under UK GDPR
Subject to conditions and exemptions, you may have the right to access your personal data, rectify inaccuracies, erase data in certain cases, restrict processing, object to processing based on legitimate interests, request portability where processing is based on consent or contract and carried out by automated means, and withdraw consent at any time where processing is consent-based. You may lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom. We encourage you to contact us first so we can attempt to resolve your concern.
Automated decision-making
We do not use solely automated decision-making that produces legal or similarly significant effects on individuals in connection with this Site.
Children
The Site is not directed at individuals under 18, and we do not knowingly collect personal data from children. If you believe a minor has provided data, contact us and we will take appropriate steps to delete it.
Changes to this Policy
We may update this Privacy Policy to reflect operational, legal, or regulatory changes. The “Last updated” date will change accordingly. Material changes may be highlighted on the Site or communicated where appropriate. Continued use after updates constitutes notice of the revised Policy where permitted by law.
Contact
Privacy questions and requests: info@eubet-msia.com.